Problem

Cinema lovers had never experienced having a mobile app that provides users with a list of cinemas within the user, the cinema information had the distance within the cinema and the user, hence the user could select any cinema of choice for visit and procurement of tickets.

Goals

Develop initiatives to acquire customers to be onboarded on the app.

Lists all onboarded cinemas showing the proximity to the user.

Map directions should assist subscribers in locating the cinemas.

Movie cinema reviews should be accessible to app users.
‍
Assure subscribers of user satisfaction.
‍

Design Process

User Research

Comparative analysis was performed to research the availability of competitors and comparatively analysed the features and functionalities. we conducted stakeholder interviews by interviewing 13 people and developed the right research questions before choosing our research method after which we created a user research plan. We adopted various research methodologies.

The UX research plan we drafted was executed and we ensured it covered certain benefits like fostering alignment, engaging stakeholders and ensuring UX goals were achieved.

Ideation Sketches

I ideated by generating many ideas in an open-minded environment, like working on a clean canvas, brainstorming new designs or solutions individually and collectively and also working with a design group sharing ear, malleable ideas with the group, collaborating to iterate upon an existing concept and designing new visualisations of complex information.

Wireframe

Wireframing was carried out for the mobile app design as sketches and digitally eventually, at this phase we had some redesign iterations because we noted a few content areas were to be added to improve of the value of the mobile app.

Prototype

Testing

We had to embark on activities to uncover insights about how our users interact with the cinema DISH app. The usability testing was effected to assess the capacity of the application system to provide a condition for its users to perform the tasks safely, effectively and efficiently while enjoying the experience.